Nokia to Launch Mobile Advertising Services by Year’s End

Press Release - March 8, 2007

Nokia is jumping onto the mobile advertising bandwagon with a pair of new services, launching the Finnish handset maker further into the wireless software and services market.

Nokia has already unveiled a number of wireless music, gaming, and multimedia services over the past couple of years, signaling its increased diversification beyond the mobile hardware market. The impending launch of “Nokia Ad Service” and “Nokia Advertising Connector,” however, will plunge the company into the hot new sector of mobile advertising, putting it in competition with web giants like Yahoo and Google.

Nokia Ad Service is a fully managed service for advertisers seeking to target users of cellular phones. It will provide planning, deployment, optimization, and reporting for clients’ advertising campaigns, while providing support for interactive content like banner ads in mobile browsers, and multimedia ads embedded in applications and videos.

Nokia Advertising Connector, meanwhile, helps companies target different ads to different devices, switching between text, image, audio, and video ads, depending on the handset a viewer is using.

Both services are expected to launch commercially sometime in the second half of 2007.