Messaging Expected to Remain Europe’s Leading Mobile Data Service

Press Release - January 29, 2007

Wireless messaging will still be Europe’s leading mobile data service five years from now, according to a recent study by JuniperResearch.

The research firm expects mobile data revenues across the continent to grow to €9 billion annually in 2011, but predicts that messaging services such as SMS, multimedia messaging, mobile instant messaging, and wireless email will account for about 72% of this impressive figure.

“Infotainment” services, meanwhile, such as news reports and video clips, are expected to outperform older types of mobile personalization like ringtones and screensavers in the coming years.

A strong majority (68%) of European cell phone users, however, still say they have no interest in any wireless data services aside from basic text and picture-based messaging.