Cox Reports Healthy Cable, Broadband, and VoIP Growth in 2007
Press Release - February 8, 2008
Cox Communications added more than
one million Revenue Generating Units (i.e. individual subscriptions)
in 2007, marking the seventh consecutive year that it has repeated
this accomplishment.
The cable giant stated last week that 62% of its customers now
subscribe to two-product bundles, and 30% are triple-play.
Cox now counts a total of 5.96 million residential subscribers,
including 3.1 million digital cable users, 3.7 million high-speed
internet customers, and 2.38 million digital telephone (VoIP)
subscribers. The company’s VoIP business grew 17.7% in 2007 alone.
“The marketplace has never been more competitive, with customers
demanding more from us as their needs become more complex,”
commented the president of Cox Communications, Pat Esser. “Despite
fierce competition from phone and satellite companies, we saw less
than 0.4% reduction in basic video subscriptions, and digital
penetration continues to grow (now 58% of basic) as customers are
increasingly upgrading to enjoy high definition, On DEMAND and DVR
services.”
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