Apple TV Launch Delayed Until “Mid-March”

Press Release - February 28, 2007

Apple’s new set-top-box product, which was expected to ship sometime this month, won’t be available until the middle of March, the hardware manufacturer revealed on Monday.

“Wrapping up Apple TV is taking a few weeks longer than we projected and we now expect to begin shipment mid-March,” Apple confirmed in a statement, without giving a specific reason for the delay.

Apple TV is a set-top-box that allows internet video content to be downloaded onto a Mac or PC, then replayed on a TV in another room. With a suggested retail price of $299, the product is being seen as an attempt by Apple to move beyond its core computer market and into the digital living room.