Apple iPhone Wins Approval of WSJ Reviewer, Walter Mossberg

Press Release - June 28, 2007

The Apple iPhone, set for public launch tomorrow, has won a glittering endorsement from the Wall Street Journal chief technology columnist, Walter Mossberg.

“Our verdict is that, despite some flaws and feature omissions, the iPhone is, on balance, a beautiful and breakthrough handheld computer,” Mossberg wrote in his review of the device. He describes the absence of a physical keyboard, cited by many critics as a potential week spot, as a “nonissue.”

The iPhone’s software “sets a new bar” for smartphones that incorporate email, internet, and personal organizer functionality, Mossberg wrote. “Its clever finger-touch interface, which dispenses with a stylus and most buttons, works well, though it sometimes adds steps to common functions.”

Mossberg is widely regarded as one of America’s foremost judges of new gadgets, software, and services. His pronouncements, for better or worse, have often had a strong effect on how new tech products are received.