American Households Get Average of 104 TV Channels

Press Release - April 1, 2007

The average American household received a record 104.2 television channels in 2006, according to the latest numbers from Nielsen Media Research, up almost eight channels from 2005.

The average home tuned into 15.7 channels for at least 10 minutes per week, the data showed, with Dramas remaining the biggest source of prime time programming on major U.S. broadcast networks. The 30-second commercial spot is still the biggest source of revenue for broadcasters, accounting for 57% of all prime-time ad sales.

In terms of general findings, Nielsen discovered that 82% of U.S. households have more than one TV set, for an average of 2.8 sets per home. 84% of households, meanwhile, possess one or more DVD players