Advertisers Hope for Firm Grip on Mobile Marketplace

Press Release - January 24, 2007

Trend setting Asian tech markets, such as Japan and South Korea, have seen huge growth in mobile advertising revenues over the past couple of years, but the Europe and North America have yet to follow suit.

Many customers in Canada, the U.S., and European countries, have reacted negatively to the idea of receiving “spam” on their mobile phones. Concerns about user privacy, as well as the ongoing annoyance of email advertising, have both contributed to this attitude of resistance.

Nevertheless, the world now has twice as many mobile phones as Personal Computers, and GPS technology is opening up many new opportunities for enhanced geographical targeting.

Considering these notable advantages, as well as the overall growth of the mobile internet, it’s no surprise that marketers are pushing harder for the opportunity to promote their products over the wireless airwaves. For better or worse, it seems that more and more ads are destined to reach the mobile consumer in the years to come.