IPTV Market to Surge in Coming Years
Press Release -
February 18, 2007
The number of households using IPTV worldwide will grow to more than
80 million in 2011, from just 6 million at the end of 2006, according
to a Strategy Analytics report, entitled “Global IPTV Forecast: Homes
Users, and Subscribers.”
IPTV revenue, however, will see considerably less growth over the same
five year period, as many customers are given the service as a free
perk with their broadband internet access. The number of paying IPTV
customers in 2011 will only be around 40.9 million, the research firm
predicts.
A
determining factor for the industry as a whole, of course, is whether
telecom providers will discount or even give away IPTV when bundled
with other services, as many VoIP and cable companies have already
begun to do.
“The jury is still out on how much consumers are willing to pay telcos
for IPTV,” commented Strategy Analytics vice president and principal
analyst, David Mercer. “Most telcos will likely offer customers a mix
of free, subscription and pay-as-you-go programming models.”
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