AT&T Wireless Launches Palm Treo 680 and BlackBerry Pearl in Red

Press Release - March 13, 2007

AT&T (Cingular) Wireless has launched two of its flagship smartphones, the BlackBerry Pearl and Palm Treo 680, in ruby-red and crimson, respectively.

The red BlackBerry Pearl will be the first mobile device branded with the new AT&T logo, since the telecom giant acquired BellSouth Corp. and gained 100% ownership of Cingular Wireless.

AT&T’s red BlackBerry Pearl comes equipped with the same set of features of other Pearls, including push email, push-to-talk, and wireless multimedia capabilities. It is being sold for $199.99, after rebates, on a two-year service agreement.

Also available for $199.99 is the new crimson-colored Palm Treo 680, which also comes in graphite, copper, and arctic white.

As smartphone manufacturers increasingly target the consumer market, they are making devices available in a wider array or colors, while packing new models with advanced entertainment features such as cameras, music players, and video capability.