AT&T Offers Wireless Subscribers “Unlimited Calls Home”

Press Release - January 22, 2007

AT&T Inc. announced a new service plan yesterday, allowing households and businesses that bundle fixed-line and mobile services with AT&T/Cingular to make unlimited mobile-to-landline phone calls to their own number.

The new service, known as AT&T Unity, is a special perk for customers that pay a combined total of $110+ on telephone and wireless services. It is intended to built customer loyalty and decrease service cancellations (churn) now that AT&T and BellSouth have completed their merger, bringing Cingular Wireless under a single brand umbrella.

By providing perks and discounts to high-volume customers, AT&T hopes to prevent these customers from defecting to the digital phone and wireless offerings of cable companies.